The Soap Company · Filed under
Longevity
2 issues in this section
Essays from The Soap Company on longevity: protocol design, supplement category economics, biomarker-led marketing, and category-creation moves in the wellness stack.
Lead story · May 12, 2026
The 4 Claim Categories That Trigger FTC Action on Longevity Brands
The FTC reads health claims along 4 distinct lines. Most longevity founders read one and treat the other three as safer ground. They aren't. A field guide before the complaint ships.
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